Jerin helps survey and craft internal and external messaging that demonstrate commitment to innovation, as well as diverse and inclusive companies.

• Internal newsletter to increase employee engagements.
• Pitch packages.
• Video testimonials.

Experience:

Public Relations / Media Relations

• Secured 1,300% more earned media placements in The New York Times and other key outlets by cultivating relationships with key journalists, editors, producers and bookers.
• Influenced diverse audiences through thought leadership, media relations and explaining research and technical concepts into layman terms.
• Trained executive and frontline staff to be spokespeople, developing brand key messages.
• Spearheaded the creation of story banks of customer success stories for prominent media placement.

Sales and Marketing Strategies / Demand Generation

• Managed broker inquiries of millions in revenue, with ongoing analysis of key performance indicators (KPIs).
• Forged strategic partnerships with organizations of 10,000-plus members to grow brand awareness.
• Generated 1,000 users for a tech startup’s product launch by leading multichannel marketing strategies for a financial coaching nonprofit and its for-profit Software as a Service (SaaS) venture.
• Accelerated lead generation and pipeline development by curating three separate newsletters (200% increase in production), email campaigns, news releases, pitch packages, video and list-building.
• Partnered with C-suite executives and cross-functional teams to develop, execute and analyze: return on investment (ROI) of customer-service, branding and digital communications for 41 locations.

Content Marketing

• Expanded website traffic 200%, Facebook 254% and Twitter 75% through content management system (CMS) writing and editing, blogging, video testimonials and utilizing data analytics.
• Redesigned and produced weekly newsletter for 17,000-plus subscribers, increasing engagements.