Internal and External Messaging
Jerin helps survey and craft internal and external messaging that demonstrate commitment to innovation, as well as diverse and inclusive companies.
- Internal newsletter to increase employee engagements.
- Pitch packages.
- Video testimonials.
Experience:
Public Relations / Media Relations
- Secured 1,300% more earned media placements in The New York Times and other key outlets by cultivating relationships with key journalists, editors, producers and bookers.
- Influenced diverse audiences through thought leadership, media relations and explaining research and technical concepts into layman terms.
- Trained executive and frontline staff to be spokespeople, developing brand key messages.
- Spearheaded the creation of story banks of customer success stories for prominent media placement.
Sales and Marketing Strategies / Demand Generation
- Managed broker inquiries of millions in revenue, with ongoing analysis of key performance indicators (KPIs).
- Forged strategic partnerships with organizations of 10,000-plus members to grow brand awareness.
- Generated 1,000 users for a tech startup’s product launch by leading multichannel marketing strategies for a financial coaching nonprofit and its for-profit Software as a Service (SaaS) venture.
- Accelerated lead generation and pipeline development by curating three separate newsletters (200% increase in production), email campaigns, news releases, pitch packages, video and list-building.
- Partnered with C-suite executives and cross-functional teams to develop, execute and analyze: return on investment (ROI) of customer-service, branding and digital communications for 41 locations.
Content Marketing
- Expanded website traffic 200%, Facebook 254% and Twitter 75% through content management system (CMS) writing and editing, blogging, video testimonials and utilizing data analytics.
- Redesigned and produced weekly newsletter for 17,000-plus subscribers, increasing engagements.
Content Marketing & Social Media
- Strategy.
- Training.
- Maintenance.
Experience:
- Expanded website traffic 200%.
- Facebook 254%.
- Twitter 75%.
- 200% increase in engagements for newsletter with 17,000-plus subscribers.
Multichannel Marketing
- Business to Business or B2B Marketing.
- Event Planning.
- Digital marketing.
- Website design and update.
- Pitch packages.
Partnership Development
- Networking Techniques.
- Elevator Pitch.
- Partnership Development.
Experience:
- Forged strategic partnerships with organizations of 10,000-plus members to grow brand awareness.
- Led co-funding initiative with four separate domestic violence nonprofits serving distinct cultures.
- Founded the inaugural virtual chapter of NOW, bridging gaps among young feminists and veteran allies.
Testimonial: Rachel Piazza, Feminist Self Defense
"There’s no one I’d rather have in my corner than Jerin Arifa. She has truly catapulted my business, Feminist Self-Defense, to the next level. She ... has the ability to see my unique potential, and possesses the concrete tools and strategies to make my highest purpose a reality.
I know that I’m good at what I do, but without Jerin's help, no one would benefit from it. She was literally the missing link in connecting me with my potential. Jerin has opened the door of opportunity, far beyond what I could have envisioned for myself. With her by my side, I know I can accomplish anything."
Rachel Piazza
TEDx Speaker, Adjunct Instructor and Founder, Feminist Self-Defense.
Brooklyn, NY
There’s no one I’d rather have in my corner than Jerin Arifa. She has truly catapulted my business, Feminist Self-Defense, to the next level. She is not only my personal cheerleader, but has the ability to see my unique potential, and possesses the concrete tools and strategies to make my highest purpose a reality.
I know that I’m good at what I do, but without Jerin's help, no one would benefit from it. She was literally the missing link in connecting me with my potential. Jerin has opened the door of opportunity, far beyond what I could have envisioned for myself. With her by my side, I know I can accomplish anything.
Rachel Piazza
TEDx Speaker, Adjunct Instructor and Founder, Feminist Self-Defense.
Brooklyn, NY
Testimonial: Bill Morrow
"Jerin ... built a completely new channel for us. With very little direction, she built a very successful new business for us ... she drove over 75 new leads per month and 40 deals. Over the course of the year ... she helped drive $1 million in new business.
Jerin can take the outline of an idea and build a complete plan. She draws on her experience, pulls ideas from others and formulates a step-by-step executable plan. She continually exceeded all expectations.
... a dynamic individual that will make an immediate impact on the business."
Bill Morrow
Managing Partner, Empirical Consulting Solutions, LLC.
Narberth, PA
"Jerin started with me and built a completely new channel for us. With very little direction, she built a very successful new business for us. In doing so she drove over 75 new leads per month and 40 deals. Over the course of the year in 2013, she helped drive $1 million in new business.
Jerin can take the outline of an idea and build a complete plan. She draws on her experience, pulls ideas from others and formulates a step-by-step executable plan. She continually exceeded all expectations.
I would highly recommend Jerin to any organization looking to add a dynamic individual that will make an immediate impact on the business."
Bill Morrow
Managing Partner, Empirical Consulting Solutions, LLC.
Narberth, PA